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Countries & Cultures
28 Things That Are Completely Normal in One Country and Shocking in Another
Fact 1 of 284%
Finns conduct high-stakes business meetings entirely naked in saunas.
A traditional Finnish sauna where many business deals are struck.
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In Finland, it is perfectly normal to invite colleagues or business partners to discuss serious corporate matters while completely naked in a sauna. This practice is seen as a way to build trust and ensure everyone is treated as an equal.
"There are over 3 million saunas in Finland for a population of 5.5 million people."
Refusing a sauna invitation can actually be seen as a sign of disrespect in Finnish professional culture.
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