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Nutrition & Health
Why Breakfast Being 'the Most Important Meal' Is a Marketing Slogan
Fact 1 of 254%
Cereal giant Kellogg's invented the slogan to sell more corn flakes.
A vintage advertisement for Kellogg's Corn Flakes.
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In 1917, a marketing campaign by Kellogg's deliberately fabricated the necessity of breakfast to increase sales. They used a strategy called 'the science of nutrition' to convince parents their children would fail without cereal.
"Kellogg's revenue grew by 30% within three years of the slogan's debut."
This initiative successfully shifted the global morning routine from light snacks to processed grains.
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